We communicated with business partners and manufacturers through the website togethergucluyuz.biz , which was specially prepared for the We Are Strong Together project. We are together with information about FMC Turkey's most powerful plant protection and plant nutrition products, videos and images from the We Are Strong Together launch meetings held before the pandemic, FMC Turkey's team of agricultural engineers who are experts in their fields, and a form where visitors can share their questions and suggestions. In addition to the website, the project was carried out crosswise through social media channels.
Turkey Marketing Manager Onur Demirel started the 3-month project by sharing his perspective on the epidemic agenda and the importance of relations with customers. Two keywords were saved in the video series, which was shot by FMC Turkey's expert team of agricultural engineers and provided information about the most effective solutions of FMC. “ We Care About You ”
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The videos were first shared with FMC Turkey's business partners via WhatsApp. Business partners who watched the whole video and knew the keywords correctly won the hygiene kit, which is one of the most basic needs of the pandemic process. Social distancing is at the center of the fight to save lives during the COVID-19 pandemic.
In this context, awareness was created by designing special labels for FMC products in order to maintain the distance between farmers who come to the dealers to purchase FMC products. Through these videos, which were later shared on FMC Turkey social media channels, producers, farmers, potential customers and potential business partners from all over Turkey were reached.
♂gucluyuz.biz project has created a unique opportunity in terms of FMC Turkey's corporate culture, its strong stance with its business partners and manufacturers regardless of the conditions, and FMC's product portfolio.
Sources
www.fmcturkey.com.tr